Cost-of-production tool for growers
Know what every crop really costs.
Veg SmartMargins is a secure, web-based financial analysis tool for Australian vegetable, onion and potato growers. Start with simple income and cost figures, and add detail when you're ready.
What it does
Everything you need to know your numbers.
Clean enough for your accountant, grounded enough to trust.
Full cost of production
Gross margin, break-even price and yield for every crop, including labour, overheads and shared costs most spreadsheets miss.
What-if scenarios
Test changes to price, yield, pack-out, input costs and crop area before you commit.
National benchmarks
Compare against published national results from the National Vegetable and Onion Benchmarking Program (MT22009).
Monthly cashflow
See your peak cash deficit coming across the season. Export as PDF or CSV for your accountant.
Built for growers
Every crop. Every cost. In the units you actually use.
Enter your income and costs at whatever level of detail suits you. Veg SmartMargins works out your gross margin, break-even, and full cost of production.
- Gross margin and break-even for every crop
- Labour, overheads and shared costs allocated properly
- Monthly cashflow across the season
What-if scenarios
Model next season before you commit to it.
Adjust price, yield, and cost to see your gross margin update live. Test a decision before you write the cheque.
- Adjust price, yield, pack-out, input costs and crop area
- See the margin impact instantly
- Compare side-by-side against your current plan
- Know your break-even price before you negotiate contracts
- Share a summary with your accountant, bank or family
Why this matters now
Margins are being squeezed from every direction.
Labour, fertiliser, freight, energy and market prices are all moving at once. The National Vegetable and Onion Benchmarking Program tracks a wide gap between the top and bottom performing vegetable businesses. Benchmarking shows you where you sit. Veg SmartMargins helps you understand what is driving your own numbers, and test what you could do about them.
National Vegetable and Onion Benchmarking Program (project MT22009)
Our guarantee
Your data stays yours.
Only you can see your figures.
Your data stays in your account: not shared, not pooled, not added to any benchmark dataset. Nothing changes that without your explicit say-so.
Benchmarks use published industry aggregates only.
Export or delete everything you have entered, at any time.
No ABN, address or business name required to sign up.
Have your say
Being designed with growers from day one.
We ran grower focus groups in key production regions and online. Growers got a first look at an early prototype, and their feedback is shaping what gets built.
Focus groups
Held in August and September 2026, in person and online.
Beta testing
A working version shaped by your feedback. Test it with your own scenarios.
Available to growers
The finished tool, shaped by grower feedback. Free for all Vegetable, Onion, and Potato levy payers and industry members.
Focus group workshops
Thank you to everyone who came along.
The workshops ran in August and September 2026, in person and online. What growers told us is shaping what gets built next.
Want to test the pilot? Register your interest and we will be in touch when it opens.
Register your interest
Be part of building it.
Join the growers shaping Veg SmartMargins. No obligation, and no financial information needed to take part.
Tell us a bit about your operation and how you'd like to be involved. It takes about two minutes, and there's no obligation.
Fields marked with an asterisk (*) are required.